Product Marketing Manager - Mobile Games

Product Marketing Manager for Multiplayer Mobile Game

Position Overview: We are seeking a dynamic and visionary Marketing Director to lead our marketing efforts for an upcoming top-down multiplayer shooter game targeting the midcore/hardcore gaming audience. This fully remote role requires a seasoned marketer with a proven track record in launching and managing global marketing campaigns for mobile games, particularly in the midcore/hardcore segment.

About Us: We are an innovative mobile game studio dedicated to crafting exceptional midcore and hardcore gaming experiences. Our expertise lies in developing competitive multiplayer games that challenge and engage players across the globe. Driven by a team of industry veterans and creative talent, we strive to push the boundaries of mobile gaming with cutting-edge gameplay and compelling narratives. We pride ourselves on creating games that are not just entertaining but also foster a sense of community and competition among players.

Location: Fully Remote

Key Responsibilities:

1. Game-Specific Marketing Strategy:
   
   • Develop a comprehensive marketing plan tailored to the unique aspects of our top-down multiplayer shooter game.
   • Target the midcore/hardcore gaming segment with precise and effective strategies.
2. Global Campaign Execution:
   
   • Implement and manage marketing campaigns across various regions.
   • Ensure cultural relevance and appeal to a diverse, global audience.
3. Innovative Marketing Approaches:
   
   • Focus on creative, non-traditional marketing channels and strategies.
   • Aim to attract and retain players through unique and engaging methods.
4. Brand Consistency:
   
   • Maintain and develop the game’s brand identity across all marketing materials and platforms.
5. Data-Driven Analysis:
   
   • Regularly assess campaign performance.
   • Utilize data to refine and optimize marketing efforts for better results.
6. Budget Management:
   
   • Oversee the marketing budget.
   • Prioritize high-impact and cost-effective strategies.
7. Cross-Department Collaboration:
   
   • Work closely with development and community management teams.
   • Ensure alignment of marketing strategies with game updates and player feedback.
8. Community Engagement:
   
   • Build and maintain strong relationships with the game’s community.
   • Leverage community insights for improved engagement strategies.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• Extensive and proven experience in mobile game marketing.
• Strong track record of launching and managing marketing campaigns for midcore/hardcore mobile games.
• Deep understanding of the mobile gaming market, particularly the behaviors and preferences of the midcore/hardcore audience.
• Familiarity with the latest trends and best practices in mobile game marketing, including non-traditional and organic user acquisition strategies.

Skills:

• Creative and strategic mindset capable of devising innovative marketing solutions.
• Strong analytical and data interpretation skills.
• Proficiency in various marketing tools and platforms, especially in non-traditional marketing channels.
• Excellent communication abilities, capable of engaging with diverse audiences.

If you're interested in this role please send a resume to dan@ingamerecruitment.com