Marketing - Growth Lead - SEO freelancer

Growth Freelancer (SEO, Content & Product Focus)
Remote across time zones
Contract minimum 20 hours a week @ circa €5k 
Potential perm opportunity 


About the Company
The hiring company is a dynamic and rapidly growing platform and publishing company in the gaming industry. Their mission is to empower game developers by providing them with the tools and reach they need to succeed. By leveraging cutting-edge technology and a vast cross-channel ecosystem, they connect millions of players with exceptional games instantly. Their approach democratizes game distribution and discovery, eliminates app store barriers, and equips creators with robust development and live game operation tools, significantly increasing their chances of success.

They are seeking passionate individuals across various roles, including game developers, data analysts, product managers, and business leaders, to join their team. They value creativity, drive, empathy, and the ability to balance being demanding and flexible, candid and kind.

Role Overview
The company is in search of a Growth Freelancer with expertise in technical SEO, content strategy, data analytics, and product-led growth. The ideal candidate will possess a comprehensive growth skill set, from optimizing Core Web Vitals and multilingual SEO to cohort tracking and retention strategies. The goal will be to enhance their web game presence across search engines and ensure the right games reach the right players at the right time.

Key Responsibilities Technical SEO & Site Performance

• Optimize Core Web Vitals (LCP, CLS, INP) using modern front-end techniques (e.g., Brotli, lazy JS, critical CSS).
• Enhance crawlability and rendering through SSR/prerendering and effective management of robots.txt and sitemap strategies.
• Implement structured data (Game, FAQ, Breadcrumb schemas) to increase SERP visibility and drive qualified traffic.

On-Page Content Engineering

• Develop topical hubs and spoke content that adhere to UX and crawlability best practices.
• Establish a foundation for multilingual SEO, including hreflang, language sitemaps, and scalable localization workflows.
• Create schema-enabled FAQ and how-to sections to capture high-intent queries and secure featured snippets.

Link Building & Digital PR

• Analyze competitors’ backlinks and execute outreach strategies targeting high-DR domains.
• Obtain directory listings, embeds, and partnership placements to boost traffic and SEO authority.
• Develop linkable assets (e.g., data insights, infographics, themed skins) to attract natural backlinks and media interest.

Analytics, Instrumentation & Experimentation

• Utilize GA4, GTM, BigQuery, and Looker to track and visualize user behavior, driving insight-led decisions.
• Design and interpret split tests to refine copy, load time, or retention mechanics.
• Effectively tag channels and track cohorts by LTV/CAC, including SEO traffic modeled by ad-revenue proxies.

Product-Led Growth & Retention

• Improve UX and game performance with fast load times, responsive controls, and polished mobile play.
• Introduce features like leaderboards, achievements, and daily challenges to boost engagement and retention.
• Apply frameworks like RICE to prioritize growth and retention experiments with a focus on speed and impact.

Lightweight Front-End & DevOps

• Confidently edit HTML/React and deploy changes via PR and CI/CD.
• Maintain a clean GTM implementation and prevent tag/script bloat.

Paid UA (Bonus)

• Support paid search/retargeting as a complement to organic growth efforts, though this is not the primary focus.

Qualifications

• 4+ years in a growth, SEO, or technical marketing role, preferably with experience in games, web platforms, or consumer tech.
• Extensive knowledge of technical SEO, Core Web Vitals, structured data, and crawlability improvements.
• Strong understanding of keyword research, content briefing, and multilingual SEO setup.
• Proficient in GA4, BigQuery, GTM, Looker, and statistical A/B testing.
• Comfortable in a fast-paced, product-driven environment where rapid execution is valued.
• Bonus: Familiarity with paid acquisition and basic campaign management.
• A proactive attitude, data-driven mindset, and eagerness to achieve high-impact results quickly.

Perks

• 30 vacation days
• One-time workplace allowance of 250€
• Annual personal training budget of 600€
• Remote working setup
• Fun and playful working culture

This is an exciting opportunity for a driven and innovative Growth Freelancer to join a forward-thinking company in the gaming industry.